60+ must-see user persona templates

Back right up. Who are we designing our products for again? No one has all the sure-fire answers to designing a wildly successful product, but there are methods out there that are definitely more likely to help you do it. One of those methods includes knowing who you’re designing for in the first place by creating user personas.

The user persona was developed in the 90s and continues to be a key tool for gaining insights into a product’s target audience, their habits, and preferences. It’s widely used by UX design teams and marketing departments across the world.

They are representations of your app or website’s user base segments. They act as benchmarks for design and help teams create the optimal user experience. These are fictitious profiles based on the type of people who are the main users of your app.

The structure normally consists of both a fictional name and a picture of the person. This is followed by a short bio, along with a description of their age, gender, occupation, hobbies, likes and dislikes, which are non-fictional and based on real aggregated data.

It’s like a character in a story, turning the abstract idea of “the user” into a relatable person with thoughts, feelings, and emotions. This helps teams remember who they’re designing for, especially since users of other products might not be the same as those using your own. These personas represent groups of users who share similar traits and goals, guiding the design process to create the best user experience.

In a big company, user personas make sure that design decisions actually fit what users need, not just what the business wants. When teams use these personas, they can create designs that really click with the people they’re meant for.

Picture hanging these profiles on the office wall, uploading them to UX research tools, or emailing them as PDFs for colleagues to check out. This keeps everyone focused and the product on track. These personas serve as a guide, making sure all design decisions are centered around the user, leading to a more user-friendly product.

Let’s say you’re designing a cooking app that helps users find and create healthy recipes. Before you dive into the design, you’d want to develop a customer profile to represent your main audience – maybe it’s busy people who are into fitness and wellness and prefer quick, nutritious meals. Doing this upfront saves you time and ensures your app is perfectly tailored to their needs.

Now, you might think about adding a survey feature when users first download and open the app. This survey could ask them about their lifestyles, hobbies, exercise routines, weekly budget, and so on. While this seems like a good idea, it can actually slow things down and frustrate users who just want to get to the recipes. For the user, it means the added interaction cost of actually filling in the survey and answering the questions, instead of getting straight into what they downloaded the app for: recipes!

You then realize that the time to do the survey was before the design even started. User onboarding must be quick, otherwise you risk losing them. The worst part is that they might even be your ideal users. You don’t want to lose these users by trying to cater to the masses because it’s precisely these users that will generate the most revenue for your product.

That’s why you should always create your user persona before the design begins, not after. Use it during the design stage, not in the development stage. Sticking to this rule will save you time and money and ensure your product resonates with your users. Even your MVP should be tailored to the right ones.

You can learn more about the role of user personas in any of these awesome UI UX design tutorials.

Building on the concept of user profiles, lean personas provide a quicker, more focused approach to understanding users. They align well with agile methods, which we at Justinmind have embraced. This streamlined version of traditional user personas focuses on the most essential details of a user base, using fewer data points to deliver meaningful insights. Lean profiles rely more on qualitative insights and can be quickly updated with existing analytics, making them a cost-effective tool in dynamic market conditions.

Now that we understand what a user persona is, let’s explore how they can significantly enhance the design process. Instead of trying to develop a detailed cooking app tailored to every user on the planet, find the users who will want to use your app in the first place, and tailor it accordingly.

Creating these profiles for main user groups saves time and ensures the app is concise and intuitive for those users.

They save time and increase design efficiency. Netflix is a great example of an organization getting its product right for its users. It avoids the outdated approach of trying to satisfy everyone, instead focusing on films and series based on research.

Building on the design advantages, creating a user persona therefore adds real substance to your value proposition. Not only does it help demonstrate that your app could likely be a success and achieve more shareholder buy-in in addition to getting approval from managers and CEOs, it also helps prevent the classic “design by committee” conundrum.

They help prevent inconsistent product design by getting buy-in from stakeholders, avoiding feedback from the wrong people.

Understanding the different types of personas can help tailor your design or marketing strategies effectively. Here’s a breakdown of four main types and what sets them apart.

A user persona represents the end-users of your product or service. It includes keysights into the behaviors, motivations, goals, and challenges. User personas are essential in UX design, helping teams create experiences that resonate with their audience. When you understand the user’s day-to-day tasks and pain points, you can design solutions that genuinely meet their needs.

UX personas go deeper than typical user personas, focusing on the emotional and psychological aspect of users. These personas capture not only what users do but why they do it – their thought processes, decision-making triggers, and feelings while interacting with a product. UX personas help teams design with empathy and keep user satisfaction as a top priority.

A buyer persona, often used in sales and marketing, focuses on the decision-makers or customers purchasing the product. It outlines their job roles, challenges, purchasing motivations, and buying habits. This type of persona is crucial for tailoring marketing strategies that align with how potential buyers discover, evaluate, and decide on products or services.

Marketing personas bring together the best of user and buyer personas, giving a fuller picture of who your audience really is. These personas dig into demographics, interests, and how people like to communicate. Unlike a strict focus on product use or buying habits, marketing personas blend these details to help teams create outreach that clicks. Understanding what excites your audience and how they prefer to engage allows marketers to craft personal, impactful messages. The outcome? Campaigns that resonate, foster genuine connections, and keep your brand at the forefront.

So, we’ve talked about why user personas are important for design and stakeholder buy-in. But how do you actually create one? You could compare them to novelists’ character profiles; they’re not essential, but without character profiles, it’s going to be very difficult to maintain a consistent character throughout the story. The character will seem flat and will often go off plot.

Creating persona examples will make defining your website or app’s product requirements, and subsequently designing it, much easier. This process can be supported by using a wireframe tool to map out initial layouts and visual representations. Why? Because it entails doing proper research into your main user base segments.

Before you begin gathering data about your ideal users, you should first ask yourself three crucial user questions:

• Who is my ideal user?
• What are the current behavior patterns of my users/potential users?
• What are the goals and pains of my users?

Asking these questions will help you plan and shape your user persona research. The third question is the most important, as it will define the reason your product will exist in the first place. You can expand on the third question in the following way.

What do your users want to achieve long term and short term, and why? How important are these goals in their lives? How are they currently trying to achieve them?

Then, what stands in the way of their goals and frustrates them? Have they ever tried to solve these pains before and, if so, how? If they managed to find a solution, did it work and would they do it again, or would they prefer a better solution?

Many wonder about the approach to research they should undertake when researching a user persona. Should the approach be quantitative or qualitative? The answer is that usually the best ones are created out of both inputs. Why shun one method for another when they can be combined?

Quantitative data will make your personas more understandable, while qualitative data will make them more believable and will help your team identify with them on a personal level.

For quantitative testing, you’ll be trying to gather as much data as possible about your potential user base segment. This involves collecting data such as facts about their day-to-day lives: where they live, the industry they work in and how many times they use certain apps like yours.

If you have a product that already exists and want to improve it, then the chances are that you will already have some quantitative data available to you in the form of transactional data, such as purchase orders, CRM data and site traffic analysis. However, if you’re designing a new website or app, then you can use the following methods to acquire quantitative data:

• Polls
• Closed-ended survey questions
• User testing data (based on other products)
• Meta data: age, gender, etc.

Acquiring qualitative data requires a slightly different approach. It means observing their behavior patterns, their subjective mental models, their emotions and body language. The best way to gauge these aspects is to try the following:

• Interviews (observe personality body language and emotions)
• Open-ended questions
• Shadow their day-to-day tasks
• Observe how they use other products

Direct interviews with your potential users and using surveys with open-ended questions helps reveal more about their thought and behavior patterns.

Shadowing users as they complete their tasks shows how they currently approach their challenges, and whether or not their approach can be improved, i.e. what tools and methods they use. It also shows if there are any differences between what the user does, thinks and says if you compare it to interview data.

Once you generate enough data, you’ll need to create a visual representation of it to make it easier on the eyes. There are many ways to do this, but perhaps among the most helpful are spreadsheets or affinity diagrams.

For survey and user testing results or CRM data, you could display the relevant facts in a Google Sheet.

You could then break the data down further by visually representing it with the use of line graphs or charts. Depending on what exactly it is you need to find out from your user base, or if you’re designing to improve an app or website, you might also use columns for pages most visited, time spent on that page, elements interacted with, etc.

Affinity diagrams that use sticky notes are a simple but effective way of taking both quantitative and qualitative data and ordering it into different sections.

If you put the information on different color sticky notes for each section, it helps add further clarity to the visual representation.

Another aid to the design process is the empathy map. These can also be composed of both qualitative and quantitative data and can also be used in conjunction with your user persona after it is created, essentially making it a by-product of the persona.

Empathy Map - by Pedro Sanoja

Empathy maps revolve around the target user and are usually broken down into four sections: what they think, feel, say and do.

Other important elements that should make up your user persona include their influences – what affects his or her opinion (this can be a family member, a blog, certain trends or abstract ideas such as UX design). Don’t forget to categorize all your user profile data under different headings! Take this list as an example:

• Personality
• Bio
• Motivations
• Goals
• Pains
• Behavior

The less personas you have, the easier it is to design for each one. Sometimes you may find that two groups can be fused into one user persona if they share enough similar attributes, but in other cases this may not be possible.

When it comes to designing for more than one, it might be useful to think of a Venn diagram where some features of an app overlap and are shared between personas and others are used only by distinct personas.

The app might be designed to completely satisfy two personas, but have the features set out in a way that each persona would easily and intuitively be able to find the section that’s important to them.

Your user persona will need a fictional name and photo. The name should be one that is fairly common (think more along the lines of “John Smith” rather than “Hubert Cumberdale”). The person in the photo should reflect the average age of users in that group, while the clothes they wear should also reflect their occupation and personality. A short bio adds some context to the character by briefly summarizing their background, profession, hobbies, frustrations and goals.

Each persona should obviously be different, easily distinguishable and memorable. Bold color schemes are one way to do this. Think about matching the colors in the image with the general theme of the document.

The bottom line is designers and developers should be able to internalize the persona to the point where it’s easy to recall what they represent. Check out Justinmind’s very own user persona template below to get a feel for what they should represent!

If you’re designing for business users, B2B user personas are essential for understanding their needs and challenges. Here are some top B2B templates to help you create designs that truly resonate with professional audiences.

First up on the list is our template of a UX design persona. In this example, we’ve provided all the important demographic information on the left-hand side superimposed on a colorful photograph of our persona to give an instant impression of lifestyle and personality.

In our example, motivations are in the center to help the end user work towards a design that helps the persona achieve what they aspire to, while having the goals and frustrations close to hand to build a design that answers their pains. She echoes the type of person we at Justinmind are setting out to help with our prototyping tool.

While being a little busier than the previous templates, this project manager persona from Fake Crow is put together in such a way that the main characteristics jump out.

We like it because there’s an attention-grabbing, bold and bright color scheme at play, making this person look interesting and vibrant.

Goals, frustrations and motivations take center stage and there are plenty of graphical representations to provide a quick overview at a glance.

This template from Behance of a marketing manager’s profile could be a great way to represent a current user base, though it could also be used before an app or website is developed.

The overall design features hint at someone who is very tech savvy. The colorful graphics not only make the visual data more interesting, but they also help make it easier to memorize the statistics.

Another thing we like about this example is that it switches it up a little – some sections are denoted by text, some by graphical statistics and one – is represented entirely by images.

This data-driven persona example from Applied By Design is packed with data because they really dug deep with their research. It’s got tons of analytical info, but it’s laid out in a way that’s easy to understand and remember.

The template uses colors, bar charts, pie charts, icons, and numbers to show all the data. Everything is clearly labeled and organized, making it super easy for end users to find the info they need at any stage of the development process.

We’ve gone ahead and decided to include this customer support user persona template as it is a little different from the rest. How? It gives front stage to colorful bar chart graphics to make this regional director’s motivations and tech use easy to remember.

Instead of a paragraph or two of a bio, this example kicks off with a quote from the persona to define the rest of the document. Interestingly, the goals, expectations and frustrations are left to a small section to the right of the document. This shows us that the other stats are meant for quick glances while designing, whereas the goals and motivations require more close reading.

The touch points for which this person interacts with his customers are also included. However this can be adapted to add in other details, like brand logos or the types of technology.

Here’s an example that stands out from the rest. Isaac Rice, the freelancer, is blended nicely into the cool, intellectual blue background.

This user persona template also doesn’t mess around and gets straight to the point with Isaacs’ goals and needs. We also like how it provides bullet points to reflect the different types of software that he uses, along with the main brands of the products that he uses so we can get a feel for what kind of UI he would feel comfortable with.

No matter what modification you might make, this template provides you with a great layout. The fact that the image is also colored along with the rest of the document makes it easy to remember the persona and is great for if you’re using more than one because, that way, you associate each persona to a color.

This data analyst template largely represents the young working professional.  Over a third of it is designated to a charismatic photo of a young data analyst, with a quote that sets the tone for the rest of the document.

This example gets stuck-in explaining the most important parts, such as a short bio, along with Leonard’s goals and frustrations with text.

In true hierarchical fashion, slightly less immediately important categories are denoted with lively infographics, such as Leanorad’s personality, technology used on the job and his motivations, to make them easier to retain and revise at a glance.

In this example, Olivia is introduced, a team leader in a recruiting company. In this case, you have only the most basic demographics, but all the additional information is made available in the ‘About me’ section. It is pretty obvious that other categories such as personality and pain points are very well researched and information is clearly summarized and well organized in a visually appealing way.

The quote and user picture complete this detailed IT recruiter user persona from Dribble by Lucas Swierad for a successful and memorable end user that can help you and your team improve your project design.

In this digitally-inspired template of a Marketing Manager, we can see that it’s been inspired by the traditional cut-out projects but given a clean, modern, digital refinement to reflect the persona’s environment.

What we like most though, is the way it uses striking imagery and graphics offset against faint pastels so that they make an impression. It also gives just the right information. It’s a medley of clean and neat information that’s easy on the eyes and quickly absorbable.

After all, if your teammates don’t remember anything about a particular user persona, or simply remember that there was too much information, then it failed to have the desired impact.

This product designer profile gives a quick glimpse into Spencer’s world—what he needs, like inspiration and research tools, and where he showcases his work. It’s packed with thoughtful sections for quotes, demographics, needs, and frustrations, making it great for grasping user motivations and challenges.

The layout is clean and easy to follow, fitting different types of products and services seamlessly. Highlighting Spencer’s journey brings attention to typical designer struggles, like racing against deadlines and staying inspired. It’s a practical way to spot problems and create solutions that actually work.

Juan Vindas’ truck driver persona template puts you in the shoes of an experienced truck driver. It highlights his key needs: finding good clients, maximizing income, and improving communication. It also covers his challenges, like high operating costs, fierce competition, and traffic congestion.

Understanding Juan’s daily struggles helps companies create solutions for independent truckers. This could mean freelance job boards, fuel efficiency tools, or real-time traffic data, all designed to support drivers like Juan.

This persona is all about understanding the needs of a team manager who’s focused on keeping remote teams organized and efficient. They’re juggling multiple tasks with a medium budget in mind, aiming for a simple, easy-to-use project management tool that can visually track progress without hidden costs.

This manager is a returning customer, leaning towards solutions that offer clear communication tools and straightforward functionality. The goal is seamless project management that’s effective, visual, and hassle-free for the whole team.

This next persona focuses on creative professionals who rely on design software to fuel their projects. Think of a designer working for an agency, handling client presentations, or building detailed visuals for marketing campaigns. They need tools that align with their fast-paced work environment – efficient, intuitive, and capable of producing top-quality results.

The emphasis here is on software that supports seamless collaboration, easy sharing, and powerful editing features. It’s not just about creating; it’s about creating with ease and ensuring the entire team stays in sync, making it a reliable fit for any creative-focused project.

Here’s another great example focusing on a manager’s experience. Meet Danny Rivera, who runs a small business and knows all too well the challenges of staying ahead in a competitive market. Danny’s days are a mix of diving into business magazines for insights, replying to client feedback, and finding some downtime with his favorite music.

But, it’s not without its hurdles – growth has stalled, new clients are rare, and their marketing plan feels almost non-existent. What’s Danny aiming for? He wants his business to be seen as an industry leader, rank higher in search results, and attract more customers. To make that happen, strategies like SEO, personalized marketing, and eye-catching content are on the must-do list.

Danny’s persona is a reminder of how essential it is to create marketing solutions that speak directly to business leaders who are hustling to shine brighter than their competition.

This example clearly illustrates what this 32-year-old mom of two is all about – food. Explore this banker persona template focused on a healthy lifestyle, which is very evident from the graphical images of ingredients that can be seen to be quite healthy. It is clear already, before reading any text, what is on her mind.

A quote at the top of the user profile shows what her core focus is – providing a healthy diet for her children. Money isn’t an issue, but time is. The brand logos clue us in that she is a modern and fashionable consumer, possibly indicating that she isn’t afraid to try new stuff in the kitchen.

Here we have another great example from Universe User Personas, using color to grab attention, with white font standing out against a pink background.

The end user is drawn into the persona with the large image that places personality at the forefront.

What draws us to this influencer persona template is that there is plenty of graphical display using icons, large numerical representations and bar charts to offset the text which is succinct and gets straight to the point. Each section is clearly labeled for clarity and quick absorption of information.

Meet Jane the UXer, an interesting take on a user persona. This template shows just how creative you can get with your designs.

Remember, your persona should always fit the project you’re working on. Some details will be essential, while others might not be necessary.

What’s great about this example is how it draws you in with an objective design, highlighting Jane’s design skills and standards. We love the way it gives a snapshot of her personality and life, from her creative spark to her team player attitude.

This example of software engineer follows all the right rules when it comes to grabbing the reader’s attention and making and forging an impression on the mind. The designer in this case starts with a strong photo to the left which already starts to tell a story. Each section is then clearly highlighted with easy-to-read paragraphs, while progress bars depict the user’s motivations.

All of the content is neatly arranged in an F-shape pattern and according to what the human eye is drawn to first. A large quote encapsulating what the user persona is all about affixes the bottom right corner and shouts for attention, as that is the last place the eye will fall. Everything just seems to call out in just the right amount of detail. We also like the recurring soft pastel color scheme throughout.

We included this unhappy graphic designer user persona example by Bappy Mithun because of the general design, even if some of the information in it is contradictory. We like that it feels modern and edgy, which could be a great way to reflect a designer who likes to push boundaries with her work.

This example focuses on how the designer relates to her craft and her job. It shows us with progress bars her state of mind, using other visual means to convey why her current job isn’t a good fit for her. Since this also relates to her and her technology of choice, we appreciate that the template includes which devices she uses on a day-to-day basis.

Now that we’ve covered B2B personas and how they help with professional audiences, let’s switch gears to B2C. When designing for individual consumers, it’s all about tapping into their daily habits, preferences, and motivations. To create products that resonate with real people, take a look at these engaging B2C user persona templates.

In this example, WindChime captures Jerome Carter, nicknamed “The Communicative Optimist,” through a lively blend of visuals and concise text. Jerome’s engaging photograph, paired with vibrant colors and clear icons, quickly highlights his key attributes and motivations.

The quote, “When people have to ask less questions, the team gets more work done,” serves as a professional mantra, reflecting his emphasis on efficiency and teamwork. The layout efficiently organizes his goals, frustrations, and purchasing preferences, making it easy for users to grasp his persona at a glance.

This template exemplifies a clear and visually engaging way to present a user persona, ensuring that essential characteristics are immediately apparent and memorable.

Mailchimp’s template, like in the previous example, uses a scattering of nouns and adjectives based on research, laying everything out in a way that makes it fun to discover more about that persona.

A lot of space is dedicated to the image in these simple but powerful persona templates, with the characters sharply dressed according to their profession. Everything is laid out against a bold backdrop of color which can help serve as a memory aid for the adjectives and nouns.

Like in the above example, this example is aimed largely at creating a solid concept of the person in the end user’s mind, rather than relying on copious details.

In a similar way to the above example, look at this innovative user persona template with graphical timelines from Behance uses striking graphics to help absorb information about the person with plugs as scalars and electrical outlets as pie charts, that you can easily substitute for something else.

Another element that makes this example stand out is the fact that it incorporates the use of a user timeline, which is a useful way to gain a lot of information about the user with very little text.

Right in the center are the bio, motivations, goals, and habits for whenever the end user wants to go into more detail; otherwise, the graphical representations serve to provide insights at a glance.

Sometimes it’s best to keep it simple. This easy nurse persona template works if you’re trying to convey information about a persona’s daily routine, job, hobbies, likes and dislikes but in as brief a way as possible.

The “daily routine” section displays a wealth of information about a day in the life of the persona in question, using just icons and single word descriptions. The quote just below the image sums this all up pretty well.

All in all, it’s a great example that provides useful insights while, at the same time, being easy to remember.

In this example from Alexey Tretina of a mainly text-based user persona template, we can see a minimalist design at play that’s not just informative, but easy on the eyes and easy to remember.

The template includes a photograph of a friendly female nurse and a quote and bio that sum up her life perfectly at the age of 43, in addition to her goals being clearly listed out.

Her skills are clearly highlighted through the use of shape rating and the “favorite apps” section give an indication as to her mobile habits.

This imaged-based design template from Jason Travis is a unique take on the user persona. When we said that the sky’s the limit – we weren’t kidding!

Depending on what type of app or website you’re designing, sometimes it may make more sense just to use visual representations. After all, an image can tell a thousand words!

In the above example, we have a photograph of the persona in her everyday life. She has an alternative appearance and judging by some of her belongings, she likes partying and having fun. The fact that her money is laid out suggests that she enjoys spending and consuming.

What makes this reader habit user persona template impressive is the fact that everything starts with an attention-grabbing quote that sits right in the middle of the document, in addition to an image of the persona.

Normally, we might think the quote is a little long and contains subjective information, but that isn’t the case with this one; it’s readable, succinct and defines the entire tone. It’s complemented by other details such as reading habits, goals and frustrations that develop the information provided in the quote a little further.

This template is yet another perfect example of a way that a design team can get to know their users at a glance, as scanning it takes at most ten seconds, yet provides you with everything you need to know.

This nutrition expert persona template is a great example of keeping it lean and simple. It features a large picture, a name, a small bio, and a sentence for the persona’s main goals and motivations.

What stands out about this persona is the “When I am…I want to…So I can…” structure. Robert Frost, the health and nutrition tutor, aims to improve his students’ survey experience. The relaxing turquoise blue color reflects Robert’s gentle nature.

The combination of the simple sentence structure, picture, quick bio, and color scheme makes this persona memorable and easy to reference during the design process.

Getting creative when it comes to design deliverables, whether it be user personas or mood boards, is only ever a good thing. Especially when that deliverable needs to be instantly memorable for multiple people working in a team.

This post-it example takes its inspiration from an office environment with typewriter text and the persona’s goals, challenges and objectives adjourning separately marked sections of a whiteboard.

We chose this example of a fashion blogger lean persona with a strong maroon background because it’s able to convey a lot of information in a minimalist way. It also leaves a pretty strong impression in the mind, making it an easy document to recall. Strong colors and imagery work wonders when it comes to user personas. After authenticity, memorability is the most important factor.

A quote, a small paragraph bio that’s simple and easy to read, along with some basic details about the persona are the rest of the elements that make it up.

This quick-reference persona is a slightly different approach to a lean user persona. This one goes incredibly lean indeed and is probably aimed at a very wide user base. While many designers might disagree with having only an image, a name and a quote, others might argue that it’s all you need when you combine them with other design deliverables, such as user journeys and storyboards.

What we particularly like about this template, however, is the fact that it gathers up some interesting pictures, applies a clear color scheme to them and makes the essence of their characters easy to remember. If this is a little too lean, one option might be to develop more detailed personas for each character and then use this document as an at a glance reference to help refresh all of the personas in your mind as you design.

This brilliant blank and instructional example from Xtensio, leaves everything blank but includes useful placeholder text to help you get started inputting information.

If you’ve never created a user persona template before, this is an excellent starting point. The placeholder text isn’t just Lorem Ipsum; it provides helpful instructions on the kind of details you should include.

In this way, it’s not only useful for filling in your persona information but also for guiding the type of information you should be collecting about your users during your research.

This comic-book style template throws up an interesting and unique way to approach a user persona template. It strives to create a visual that’s fun to look at and can instantly give you an idea about the kind of lifestyle of the persona and what kind of products they’d be interested in.

Obviously, personas like this would be more time-consuming to put together, but they do make an incredibly memorable and fun browsing experience, as they’re full of personality. One thing we particularly like about how the information is divided in this template is the precious things and the things the persona is always carrying.

Here we have a great example of a lean minimalist profile. Here, the designer has clearly thought about the distribution of elements on the visual-based on the way the average person scans a document.

This template uses an electric blue color scheme and neatly arranged text, making it quick and easy to scan. It provides all the information you need upfront, along with a powerful photo. Interestingly, the photo is not on the left as usual, but it still stands out. Starting the text on the left helps balance the design and highlight the details. The only thing missing is a quote to complete it.

Just like what we mentioned above, rules are often merely guidelines in the design world. Yes, while photos of real people do tend to garner more attention and boost memorability, this vector user persona example has gone against that and attributed a fun cartoon sketch of the user instead.

The cartoon is plain, simple and colorful, making it easy to remember. Text is sparse, with only the necessary information included. Visual elements are plentiful, with progress bars showing the user’s competence in different areas of technology, while favorite apps and brand logos give an at-a-glance share of the market they’re in and the technology they’re used to.

This colorful and detailed procrastinator  template by Arthur Chayka is all about a young and modern person, focusing on his behavior surrounding events and concerts. What’s neat about it is how colorful and fun it is because it reflects the personality of the user.

This persona example has all the basic information that designers would need to have a sound understanding of who this user is, along with his motivations and pain points. One of the most important elements here is the user’s core needs, the things he values the most.

RH’s visually engaging trip mate user persona example highlights a UI designer with a passion for travel. What stands out in this example is its effective use of space and visual elements that make the information easy to absorb.

Firstly, we have clear dividers when it comes to different aspects of the user traits, with a great visual hierarchy that makes it all easy to read in a second. Secondly, the use of visual elements like bars and tags make it even easier to grasp who this person is, what they like and what they want.

Continuing with another inspiring example, Shir Avraham’s food shopping user persona template introduces Assaf, who enjoys market shopping and dining out at restaurants. The design perfectly mirrors the user’s personality, featuring a modern, casual yet elegant style that captures attention and adds depth to the persona.

It’s true that this example doesn’t pack as much information as some of the others on this list, but the end goal is achieved just the same. It conveys a clear idea of who this person is, even if it doesn’t include every minute detail.

This is a bright, young and fun example by Ofer Ariel. It brings us a student who works as a waitress. She’s a pro at social media and is currently trying to improve her house decor, which she shares with her husband. The persona doesn’t give us a lot of details into her life before school, work or husband – but does all that matter?

We like the general distribution of information around this vibrant working student template, making it easy to read it. This persona representation focuses on her wants, needs and pain points – all of which are useful to designers.

This persona example by Shreya Singh brings us a visual designer who loves her team and her work, but is frustrated with her morning routine. We like that this template is simple and to the point, without any flash visuals or fancy colors.

We like that despite the lack of in-depth details, all the information presented is useful to any design team. It sticks to her daily life, her feelings and the things she dislikes.

Zakir Hussain Butt brings us a young designer template who is looking for a more scientific approach to health and wellness. With this example, we get a complete picture of who Zakir is and how he relates to technology in general.

We like the use of bars, tags and bullet points. This makes the information easy to find specific information quickly,  offering a minimalist and modern feel. It’s to-the-point and doesn’t waste space on information that isn’t relevant.

Brittany is a young influencer and brand ambassador who is on her way to an important event. We love that this example by Dana Girolami is quite different and unique. It doesn’t focus on her habits or tastes. It shows us, instead, her schedule and timeline. It’s an interesting approach, because it’s all about Brittany in relation to this event.

It’s true that something like this wouldn’t work for most projects out there. Most design projects do need crucial traits like preferences and pain points. With that said, there is a use for user persona templates that take a different route – it’s just a matter of finding the opportunity in the right project.

Jasmine is a single mother who juggles part-time work while preparing for her journey as an engineering student. This persona template showcases her current goals, motivations, and concerns, giving an authentic glimpse into her life and future aspirations.

The layout presents key details in clear sections, making it easy to understand her challenges and ambitions at a glance. The design feels modern and informative, with well-organized elements and thoughtful use of space, perfect for conveying Jasmine’s story as an aspiring engineer.

This persona template by Laura Bisio is a good example of how an archetype label can help you give a general idea about the user before getting into the details. With great use of white space and icons for categories, it gives a lot of information at a glance.

The 4 categories give detailed insights that provide specific information that make the persona actionable by giving clear goals.

Another good example is this detailed parent subscriber template, which is part of a four-persona collection created for Disney’s digital movie applications by Greg Carley. It’s clear that a significant amount of research and data went into crafting each profile.

This particular template provides valuable insights into the specific needs of the end user. A notable feature is the quote at the top of the page, positioned next to the picture, offering a quick understanding of the user’s perspective. Using quotes, especially real ones, is an effective way to provide accurate and realistic insights.

Branding agency Insigniada bring us this persona representation with the necessary insights so that you can improve your user experience. With 6 categories to provide end user information and details, this design is the perfect mix of text and visuals.

It uses the cartoon alternative instead of the most commonly used real person photo that works perfectly with the color palettes and the rest of visual elements. Although it uses a cartoon, it manages to give an accurate representation of who the end user really is. This activist persona profile is good for climate and nature friendly projects, or any holistic and sustainable services website or app.

In this case Tal Arbeli covers all the key data and can be used to create a complete persona profile and build potential end users from there. It includes a quote, a favorite brands and logo section which make all the information more personal and compelling.

This is an example of everything you need to know about Lauren ‘the yogi’, it sums up all the data in 7 categories that are organized in an easy to read format.

This template addresses all key questions about the younger millennial user, with aesthetics that perfectly match the described profile. It’s modern, fun, and effectively summarizes the user with a few keywords in the photo background.

Created by Maria, this example is particularly useful for networking, marketing strategies, or even home decor and similar projects. A standout feature is the ‘Channels’ category, which clearly summarizes the user’s methods and approaches to achieving their goals.

This fitness enthusiast user persona template by Deliverable UX has a written ‘About’ section, that specifically describes their uniqueness and current situation. We could describe this example as a day in the life of Jane Doe, including her background, goals, methods to approach her goals, pain points and purchasing behavior. We also get a glimpse of her communication channels and a ‘User Journeys’ section for ‘cross-reference related user journeys and research’.

The user photo is a real photo that does a great job describing the persona. It may not be the most beautiful image you’ve seen, but it certainly does the job describing the end user.

This completely and easy to understand example is perfect for any physical activity project which incorporates routes descriptions and recommendations as well as workout progress and social networking. However, it can be adapted to similar profiles or design goals based on your own research.

Geunbae “GB” Lee’s Gamer persona design does a great job of showcasing key user attributes in a way that sticks with you. It strikes the perfect balance by using icons to visually highlight information and hashtags to sum up John’s traits in a snap. There are thoughtful sections for known habits, preferences, and favorite brands, making it easy for designers to slot in their findings. The overall layout is clear, simple to read, and gives a well-organized look at the user’s habits and behaviors. It’s a handy tool for spotting key opportunities and presenting insights effectively.

Another example is this active music user persona by Kevin Santos, which excellently details the research behind ‘Daniel,’ the curator. At a glance, you can see the extensive effort put into creating this ideal profile for a music service app. Daniel, a young professional in NYC, has a deep passion for music and enjoys sharing it.

His goals, needs, frustrations, and motivations are clearly laid out in the center of the page. The template makes smart use of white space, with the user’s photo and categories for personality and brand affiliations standing out. These two colorful content blocks provide key information at a glance. A descriptive quote at the top sets the stage, making this a thorough and inspiring user persona.

This other example by Geunbae “GB” Lee about a professional model, outlines the ideal goals of the end user as well as their frustrations which would be the main barriers to accomplish those goals. It includes just enough narrative in the About section to capture the most relevant attributes in this persona. You’ll also see a short quote is provided to better understand the wants and needs of Jane Doe. The large photo of the user includes the demographics and a few keywords that best describe Jane.

What’s great in this example, is that it is straight to the point and does not include a lot of details, which works perfectly as a first draft. There is plenty of room for you to fill out with your own research data.

This template delivers a modern take on visualizing the ideal real estate customer. It offers a mobile-friendly layout, trendy icons, and stylish content blocks that instantly convey the fast-paced nature of apartment hunting.

But Hayden isn’t just about speed, he’s about smarts too. That’s why this user persona example places his “Needs” front and center. No more wading through pages of text to understand his frustrations. A quick glance reveals his longing for a curated selection of apartments and the ability to create wishlists for easy revisiting.

Forget boring profiles! This Gen Z customer profile stands out with a vibrant personality, featuring a captivating image and a thought-provoking quote that capture the essence of a Gen Z consumer. But it’s more than just looks – it delves into motivations, goals, and frustrations, like “showcasing positivity through content” and “lack of support.”

These insights are key for creating products that truly connect with this generation. The design is both informative and visually engaging, with a playful layout and color scheme that matches Gen Z’s lively spirit. It’s made to get noticed, stay memorable, and help forge deeper connections with your audience.

This user persona template is perfect for capturing the heart of your ideal customer. Marie, the artist in this example, represents a growing segment of creative professionals looking to sell their work online. The clear layout with a photo and bio gives you a glimpse into Marie’s world.

But this example goes beyond aesthetics. The “Needs” and “Concerns” sections dig into Marie’s motivations and challenges. She wants to find a reputable platform to showcase her work, but worries about managing transactions and getting the best exposure.

Understanding these specific anxieties is key to creating a user-friendly and artist-centric online sales platform.

Imagine you’re Pearl, a writer who craves the inspiration of new locations to fuel your creativity. You need the perfect vacation rental, a place that sparks your imagination and provides the tools to get the job done.

That’s where a well-designed, writer-centric vacation rental user persona template comes in! This example puts you in Pearl’s shoes, highlighting her goals and also frustrations for the vacations rental platforms to tailor their offerings accordingly.

Here’s a look into the life of John Doe, an animal rights activist on a mission. By day, he’s a passionate graduate student; by night, he volunteers at the local animal shelter. This layout effectively highlights John’s motivations and challenges with a clear and concise format.

Templates like this help businesses in the design and printing industry understand and meet John’s needs. This might involve offering student discounts, creating an easy-to-use online platform for ordering designs, or providing resources to connect with local vendors.

This job seeker persona cuts to the chase, revealing the heart of what job seekers crave: efficiency and opportunity. It’s about understanding their emotional journey and the fear of missing out on their dream role.

Picture a user (primarily male, any age or education level) who wants a website that makes the job search smart and simple. Seamless CV uploads and AI-powered matching are essential. He’s frustrated by clunky websites and irrelevant listings.

This template is the key! Prioritize a smooth user experience, intelligent job matching, and clear communication. 

This persona template is fantastic due to how it brings Julia Yvonne to life! Forget dry lists of facts. This example uses bright colors, pictures, and a relatable story to make Julia feel like a real person. It’s less about her age or job, and more about her dreams for her family, the challenges she faces every day, and her hopes for a better life.

Understanding Julia’s heart helps you make better choices for your business. You’ll know exactly what kind of products and services will solve her problems and help her succeed.

Here we have a profile of a dedicated developer who plays a key role in code review processes. It shines a light on their goals, from boosting code quality to ensuring collaborative teamwork.

The design uses bold sections that are easy to follow, showcasing the developer’s pain points, motivations, and the tools they rely on daily. It’s a great way to quickly grasp what matters most to this tech-savvy individual and helps teams design solutions that make their workflow smoother and more efficient.

This persona embodies the modern learner – curious, self-motivated, and ready to jump into new knowledge at their own pace. They could be a student, an undergraduate, or even a self-taught programmer with a thirst for broadening their skill set. With the convenience of online access, they value having a wide range of curated learning materials to suit different skill levels, from beginners to those wanting to advance.

Key essentials like laptops, mobile devices, and reliable internet are part of their toolkit, with a willingness to invest in certifications that add value. This persona captures the drive of people who want to learn on their terms, seamlessly blending technology and education.

Meet Susan, a dedicated PhD student, and John, a diligent receptionist. Susan’s life is packed with 15-hour workdays, and her biggest challenge is finding reliable transportation after long hours in the lab. She’s on the lookout for a convenient, on-call ride that can safely get her home while giving her some precious downtime to recharge.

On the other side, there’s John, who juggles a flexible work schedule but often ends up staying late at the office. For him, saving time on his daily commute and finding transport options that can adapt to his shifting schedule are top priorities. Both personas highlight the need for a ride-sharing service that understands the importance of efficiency, safety, and a touch of flexibility in their busy lives.

In this example, we have a trendy online shopper profile. Sara Zaib, 23, balances a full-time job and her passion for online shopping in Pakistan. She loves browsing local boutiques and relies on detailed reviews, ratings, and images to decide what to buy. Sara seeks a fast, easy-to-use shopping app that lets her explore new products efficiently.

Her biggest challenges? Long loading times, confusing interfaces, and too many unnecessary features. She values convenience, affordability, and a smooth shopping experience with minimal ads. Influencers on social media inspire her choices and keep her fashion-savvy.

There are no straight up rules for creating user personas. You can put a physical persona together using paper and a photo, or you can make one digitally and print it out or share it with your colleagues.

However, if you’re not sure where to begin, or the right format your user persona should take (they will be different for each company and purpose), then a great starting point would be one of our user persona templates examples. These templates already have the structure predetermined and are fully editable, or you can leave certain elements in if they already match your current persona.

If you can’t find the template for you, or if you’re feeling creative, then you can try one of the following three user persona generators:

The Hubspot user persona generator makes for an exciting editing process. It’s totally free and you can just jump straight into the creation process the moment you land on the website. Select your user persona avatar from the range provided, and then continue to answer a series of questions about details like their education and where they work.

Meanwhile, Hubspot does the heavy lifting, by putting your user persona together automatically as you just answer the necessary questions.

Up Close and Persona is a persona generator that helps you generate buyer personas, which are more geared towards B2B activities. This generator works much like Hubspot – you answer a series of questions and Up Close and Persona generates the deliverable for you.

The questions you have to answer when generating buyer personas with this tool tend to be more financial-based and business-focused than with the Hubspot user persona generator.

User Forge is a great tool to generate both user and buyer personas and keep them all in one place. You set up a “workspace” where you can then create user personas by answering a few questions in a popup window and adding them to your workspace. The beauty is that you can revisit your workspace and update the personas whenever you need to.

One thing that separates User Forge from the other user persona generators is that, in the same workspace, you can also create user stories and story maps with the personas you generated.

Xtensio is a dynamic tool that goes beyond basic persona creation, offering customizable templates that allow you to include in-depth details like user demographics, goals, and motivations. The platform is designed to make the process of creating professional-looking personas easy and collaborative. You can share your work seamlessly with your team and even present directly from the app.

With its drag-and-drop features, Xtensio makes it simple to adjust layouts and design visually engaging personas. This tool is perfect for teams needing high flexibility in creating detailed and visually appealing user profiles without starting from scratch.

Persona App stands out with its focus on comprehensive, data-driven personas. It’s a robust tool that helps teams capture user needs, behaviors, and motivations in a well-organized layout. Creating detailed personas becomes straightforward, with customizable fields for everything from basic demographics to user journey insights.

One of the biggest strengths of Persona App is its ability to integrate more advanced details into your personas, which is helpful for teams who want to go beyond surface-level information. This tool is an excellent choice for those looking to create detailed, user-focused profiles that can guide a design or product strategy effectively.

Without a doubt, the user persona plays an important – if not fundamental – role in UX design. Designing with a clear user persona in mind boosts the likelihood of success, whether for consumer-focused apps or enterprise-level software. The reason is that you’re giving the user what they need as opposed to what you think they want.

An added bonus is that user personas are also a great way to get interdisciplinary departments on the same page, as well as obtain client and stakeholder buy-in.

Unless you’re designing an app or website for yourself, what’s the point in designing anything without first consulting your users?